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Attract top construction talents with website design Wait, what did you say? Attract top talents with website design? Yes, and it is only getting tougher to acquire new talents, and you can’t get them anymore with salary and bonuses. Because of unions, salaries in most cases are fixed and the same across the industry and […]

What content ranks for construction companies We were thinking a lot about whether to write such an article, but if Elon Musk is not patenting his design but instead allowing competitors to take their ideas as a result, raising the bar of competition higher, we can do the same. We decided to write an article […]

SEO strategy for construction software startups  Finding leads and clients for construction software is very expensive and time consuming. Very often, ads don’t help, and companies can burn loads of cash. But whenever you find the client, he will stick with you as long as your product and service satisfy his needs. SEO is one […]

What makes good construction copywriting?  I have been doing copywriting for many blogs and companies that work in the construction industry. Seen many Google Search Console results. I have also read a lot of books and articles about the construction industry. Being a copywriter for the construction industry requires a different set of skills. Here […]

PageSpeed as an SEO metric is finally canceled  Google, with its recent update, announced that these metrics will not affect SEO anymore: mobile-friendly ranking, page speed, and secure site systems. Instead, they will focus on the page experience and content quality. What page speed means? Pagespeed is a metric that shows how quickly your website […]

Why is storytelling for construction companies important?  Many would wonder why construction companies need brand awareness. There are two reasons: to generate more leads and to attract more new talents.  Attracting new talents with storytelling Whenever a company starts storytelling and finds the right strategy in time, they will start to notice that more people […]

Copywriting services for construction software startups Google ads and other types of ads can be pretty expensive, and CAC (client acquisition costs) can be way too high when it comes to the construction software industry. Sometimes it can take two years of subscription before those costs are covered.  Also cost of keywords for the construction […]

Change or stagnate: why construction companies need to update their websites A website for a construction company can tell a lot about the company. Long gone are the times when a website was a portfolio or ‘business card’. Change or stagnate; the same applies to websites. In this article, we will review what websites construction […]

Construction copywriting for construction companies Traditional marketing for construction companies is long gone. People are looking for stories. They want to know about your brand, the people behind it, how it is working with you, and more.  In this article, we will talk about why it is important to hire construction copywriters who have been […]

How can you spot content written by AI? It has been almost 5 months since ChatGPT was released, but in reality, AI content was released way before. Five months ago, OpenAI made it more accessible with a better interface, and it went viral.  Many bloggers and people are using ChatGPT for content writing. But as […]

What messages should a well designed construction company website send? Well built and designed construction company websites serve the purpose of representing the company, and they should send messages to clients, existing employees, and prospective employees. Let’s find out what messages your website should send and whether you have them. Please note that in this […]

How SEO can help your construction company We audited many construction companies from different specialties and found out that, recently, only a few have started to optimize their sites for SEO. Right now, there is huge potential for construction companies to get their foot in the door of SEO and gain more views and customers […]